EXPERTISE

SKILLS

Copywriting, Brand Voice, Marketing, Editing, Editorial, Advertising, UX/UI Copy, E-commerce, Email Marketing, Email Design, A/B Testing, SEO/SEM, Social Media, Blog, Community Management, Podcasts, Script Writing, Live Streaming, Broadcast Journalism, Research, Transcription

TOOLS

Shopify, Klaviyo, Asana, Magento, Zendesk, Lightspeed, Figma, Adobe Creative Suite, Canva, Buzzsprout, Trint, Microsoft Office, Google Office, Zoom, Dropbox, Generative AI, Instagram, TikTok Live, Jira, CMS, HTML, iOS Developer

EXPERIENCE

Lead Writer for Product + Market
Making Co.

Boise, ID • Remote
Mar. 2021 - Oct. 2022

Founding Copywriter • The Making App
Copy Editor • Making Magazine
Writer + Content Creator • Makingzine.com
Producer + Script Writer • Making Conversation Podcast

→ VIEW PORTFOLIO

  • Crafted brand narrative, voice, values, and copy guidelines as Founding Copywriter for The Making App.

  • Drafted newsletters utilizing email design tools, A/B testing, market research, and promotional content.

  • Collaborated with Design + Engineering teams to develop and refine UX/UI copy for The Making App.

  • Created App Store descriptions, version updates, privacy policy, terms of use, help center, and FAQ copy.

  • Produced assets for digital marketing, including social media, cultural initiatives, and monthly playlists.

  • Ensured consistency across brand guidelines as Copy Editor for print and digital publications Making Magazine and BRIGHT.

  • Wrote stories, interviews, essays creative projects, and blog posts for digital and print publications.

  • Developed scripts, transcripts, editorial support, and audio editing for the Making Conversation podcast and BRIGHT Audio Magazine.

Copy + Content Writer
Purl Soho

New York, NY • Remote
Apr. 2018 - Oct. 2019

  • Crafted engaging content for new projects and products with a genuine enthusiasm for knitting and fiber arts.

  • Developed compelling product descriptions and promotional copy that align with brand voice and target audiences.

  • Collaborated with Editor In Chief to drive conversions, utilizing knowledge of marketing data and retail strategies.

  • Applied a warm, approachable writing style to enhance customer engagement across website, email, and blog content.

  • Utilized in-depth understanding of yarns, knitting techniques, and patterns to produce authentic, relatable stories.

E-commerce + Customer Service Associate
Purl Soho

Irvine, CA
Oct. 2016 - Oct. 2019

  • Ensured customer satisfaction via retail, email, and phone support.

  • Produced training manual for inventory management and order processing platform.

  • Processed, packaged, and shipped e-commerce orders, ensuring prompt and precise fulfillment.

  • Managed accurate inventory between CA warehouse and NY shop, collaborating within a small, bi-coastal team.

  • Utilized shipping platform to ship, track, transfer inventory, and resolve issues with online orders.

  • Worked together with management to conduct hiring interviews for incoming associates.

  • Elevated shop experience by hosting community events & creating handmade samples and in-store displays.

Copywriter, Yahoo! Makers
Yahoo! Inc.

Santa Monica, CA • Remote
Feb. 2015 - Feb. 2016

  • Pitched original stories, sponsored content, and articles for Yahoo! Makers blog.

  • Worked with Managing Editor to drive engagement and Search Engine Optimization.

  • Produced copy for D.I.Y. articles, entertainment roundups, and profiles.

Broadcast Journalism Engineering Intern
El Centro Cultural de Mexico

Santa Ana, CA
Jan. 2014 - Jan. 2015

  • Assisted in creation of a low-power community radio station granted under the Local Community Radio Act of 2010 (H.R. 6533).

  • Researched educational and cultural resources to air on Radio Santa Ana (KSXA-LP, 104.7 FM).

  • Conducted weekly audio & video editing workshops for local community members and contributors.

  • Pitched and produced original content for online and FM radio segments.

EDUCATION

Bachelor of Arts, Humanities
Women & Gender Studies, Queer Studies
California State University, Fullerton

Diploma, Creative Writing Concentration
Orange County High School of the Arts

Dean’s List (2012-2015)

Sandra Stuphen Scholarship (2014-2015)

WGST Alumni Association Award (2014-2015)

HONORS

Student Research Assistant
Equal Justice Works Public Law Center (2014-2015)

Research Assistant & Treasurer
Women & Tech Club (2014-2015)

Activities Director & Multimedia Editor
Women & Gender Studies Student Association (2013-2015)

Student Affairs, Women’s Resource & Adult Re-Entry Center (2014-2015)

Activities